What is SEO? | Site optimization for search engines

SEO or Search Engine Optimization is one of the subsets of Digital Marketing. Many additional combinations such as SEO Development are made from this phrase. The goal of SEO techniques is to give your content a better ranking when users are searching on Google or other search engines.

In this article we are going to give you some information about the role of SEO in content quality, types of SEO and introducing some of the most important SEO techniques.

1. SEO definition

Search Engine Optimization does not mean cheating or manipulating search engines with immoral methods. SEO is designed to help improve the visibility and relevance of websites in natural search results with the aim of achieving high rankings.

Search Engine Optimization can be considered as a set of methods for strategically changing websites. This process expresses the most important relevant factors of the page and increases its importance in the search results page.

SEO is not a simple process that is easy to implement because it requires a lot of knowledge, background knowledge and patience. Search engines are unpredictable with the constant change of their ranking algorithms; therefore, it is the duty of SEO engineers to keep their information up to date.

The following points emphasize the importance of paying attention to Search Engine Optimization:

• There are 63,000 Google searches per second.
• 61% of the world’s businesses consider SEO and content marketing as their most important marketing methods.
• 70 to 80 percent of searchers do not look at links that are advertised (for a fee) by search engines, including Google.
• A person who enters your online space by clicking on a link in a search engine will cost less to become a customer than someone you go to for marketing.

2. The role of SEO in content quality

In the past, due to flaws in search engine algorithms, there were two approaches to content production for content creators:

Generate content for users and visitors or generate content for search engines.

If content was generated for users and gained their satisfaction, it did not necessarily mean a high ranking in search engines. Also, if the content was generated for search engines, the final content was usually meaningless, full of irrelevant keywords, and providing useless links.

But today, with the improvement of search engine algorithms, the development of artificial intelligence and text analysis, such cases are less seen. This means that adhering to the principles and standards of Search Engine Optimization, at the same time can bring satisfaction to users and search engines.

3. Black hat SEO techniques versus white hat SEO

Another common discussion in Serach Engine Optimization analysis is the classification of SEO strategies and website optimization. This classification is usually referred to as Black Hat SEO techniques as opposed to White Hat SEO techniques.

If we want to explain the difference between black hat and white hat SEO very briefly, we must say that white hat SEO tries to introduce valuable content in the best possible way to Google and other search engines.

But black hat SEO tries to optimize the site by identifying the weaknesses and limitations of SEO algorithms in order to get a better SEO ranking.

Usually, as algorithms develop and become more intelligent, these methods also lose their effectiveness and the space for black hat SEOs becomes narrower.

4. Some of the most important SEO techniques (SEO tools)

Take content seriously

Content is king. Although this sentence has become a slogan; But it is a reality in the field of digital marketing.

Understand keywords

Although keywords do not matter as much as they used to in Google; But users search with words and phrases on Google. So pay attention to the keywords and their position in the structure of SEO and content writing.

Think like a site user

You design and write content for site users, not yourself; so you have to put yourself in their shoes first and then start your activities. First of all, get to know your users.

Find the best title

There is so much content in one area today that users will not click on a title if they see it repeatedly; Even if new points are written in the text. Do not write a cliched title. Do not lie. The user enters your site with the title and if he does not see any relevance to the text, he will leave the site quickly and this can seriously damage your site.

Create internal and external links

Establishing internal and external links is one of the best ways to increase your SEO in the shortest time. When a user enters your site, you should direct them to other related pages by creating internal links.

Activity in social networks

Social networks have become a part of people’s lives today. Each social network has its own strategy and each business must operate in a social network.

Take the Meta tag seriously

Meta tags are a tool to introduce your page to Google in search, in other words, Meta tags are the identity of each page in which the title, keywords and description are written. Today, the most important Meta tag is the description Meta tag. It is one of the most important tools for Google to rank and display the site on the search screen.

Optimize photos

Site speed is one of the most important ranking factors in Google. Many factors affect the increase and decrease of site speed; but the most important thing is photo optimization. The larger the size of the photos, the slower the loading and scrolling of the page. Reduce the size of the photos as much as you can.

What other tools do you know that can help your site SEO? Write to us in the comments.